When earning 5x points isn't the same as earning 5x points - a loyalty lesson

BMO's ad on Twitter

Taking a page right out of TD's playbook we see BMO come out with an advertising campaign for their new BMO eclipse Visa Infinite* Card. The campaign that I saw on Twitter highlights the card's 5x points earn rate and the card's welcome bonus but nothing else. It is ads like these that irk me as they don't tell the whole story. Technically speaking there is absolutely nothing wrong with them nor are they advertising anything falsely. In fact many banks and credit card issuers do it. For me it brings back memories of when I heard that radio ad for Canada's first ever 100,000 point credit card welcome bonus on the ATB Gold My Rewards Travel Card back in 2013. The radio ad made it seem like or should I say implied those 100,000 points were huge and provided amazing value when in fact they were only worth $100. Other cards at that time were only offering 15,000 to 25,000 points but those were worth way more than that $100 but ATB's hope was that people didn't realize that.

January 12 Update: AIR MILES losing Lowe's, Rona & Reno Depot, Alaska Airlines will not adjust oneworld partner charts and Virgin Atlantic status match to British Airways

 Here's your Rewards Canada Daily update! Your daily dose (or near daily dose) of loyalty program, credit card and travel news, bonuses, deals and more.

 
And so it continues - as first reported by Milesopedia. AIR MILES will be losing a major partner at the end of this month. The Lowe's group of partners (Lowe's, Rona, Reno-Depot) will end their partnership with AIR MILES on January 31. This marks another blow to the AIR MILES program and further adds fuel to the topic of the coalition program model dying a slow death in Canada. After this there aren't many prominent nationwide partners left in the program, you have Amex, BMO, Shell, Safeway/Sobeys, Staples and a few other major players but gone are the days of having so many nationwide partners to choose from.

Radisson is offering a 20% rebate on reward nights & points transfers to airline miles

 
Radisson is once again offering a rebate on some of their rewards like we saw this past fall but this time the rebate is a little less (it was 25% in fall). However this time the offer expands beyond free night rewards to include airline transfers as well as gift cards. The rebate is 20% for reward nights and transfers to airlines and 15% for gift cards. The offer is good for redemption made until January 20, 2021 with reward nights having to be consumed by April 18, 2021. Registration for the offer is required.

Choice Privileges: Double Points on all Choice Hotels stays in Canada (and beyond)

 

It is nice to see Choice Hotels changing up their systemwide bonus promotions as they have pretty much cycled through the stay twice get up to 8,000 points offer for the better part of a couple years now. Their newest systemwide promo sees the program offering double points on all stays worldwide (save for a few countries*) from January 18 to February 28. No need to complete to two stays as the points are awarded on all eligible stays including a single night stay. They do cap the maximum number of bonus points you can earn at 30,000 during the promotional period.

Top 5 Credit Card Sign Up offers for January - These cards provide some of the best value out of their welcome bonuses

 

Here are the Rewards Canada Top 5 Travel Credit Card Sign Up offers for the month of January 2021! This is not a 'best' credit card list like our Top Travel Rewards Credit Card rankings but instead a look at cards that have very good acquisition (welcome/sign up) offers. As always when choosing a card you should always take other factors into account other than the just sign up bonus, but when some of these cards are first year free, they can and do pay off even when you grab them strictly for the sign up rewards. This month we see three first year free cards on the list 

Marriott Bonvoy Elite Members to receive 50% elite night credits, will offer a double points/elite credit promotion & a discount on off peak redemptions

 
Marriott just announced they will once again be giving a boost to their elite members to make re-qualifying for status easier during these depressed travel times. This February all elite members will receive elite night credits equal to half of what it would normally take to earn the same status they currently have.

Fairmont's Stay Close offer of every 2nd night free returns for 2021 with the possibility to earn triple ALL Accor Live Limitless points on those stays

 

From May to August and then in the fall of last year we provided an abundant amount of coverage of Fairmont's Stay Close promotion. This is where the hotel chain offered every 2nd night free (or 2nd room) at many of their hotels in Canada, the U.S. and Mexico. The offer never went away but simply trickled down to only one hotel just before Christmas and then BAM! Once again it's here in full force at a select number of their hotels in Canada, the U.S., Barbados and Bermuda! 

It's time to pick your Aeroplan Elite Status Select Benefits

 

A new year means a new cycle to elite status benefits and the most prevalent in Canada happens to be Air Canada Aeroplan's Elite Status. If you hold status with Aeroplan that means you get to pick your select benefits for the year now. The benefits you get to select over and above your standards benefits depends on which level of Aeroplan status you hold. Those are as follows:

Podcast Episode 75 - 2021 Loyalty & travel outlook, predictions & trends with special guest Points, Miles & Bling's Anshul Singh

 

In this the first episode for 2021 Patrick is joined by special guest Anshul Singh of Points, Miles & Bling. Based in Ottawa Anshul is well known in the world of points and miles in Canada. He's famous for his weekly virtual meet ups with bloggers, experts and others from around the world. Anshul and Patrick discuss what travel may look like in 2021, what else we will see from the new Aeroplan program this year, Alaska Airlines joining oneworld and the effects it will have on the Mileage Plan program, what to expect in our credit card market and the loyalty programs to keep an eye out for this year!

Receive a 40% discount on AeroMexico Club Premier business class award tickets out of Canada for travel until the end of June (Book by Jan 8)

 

The following would be a speculative booking in my mind but for the next two days AeroMexico is offering its Club Premier members 40% off business class award tickets from the three Canadian cities they serve. Those cities are Montreal, Toronto and Vancouver. If you have enough Club Premier points for the redemption and feel like you would want to travel to Mexico City by June this may be an offer to check out. Beware aof ny travel regulations that you need to follow and also beware those regulations may change by the time of your actual flights.