Another long term AIR MILES partner is bidding adieu to the program. Rewards Canada's reader Tony L. let us know the partnership between AIR MILES and Hudson's Bay Rewards is coming to an end as of September 30. This marks the third major partner that AIR MILES has lost in the past two months. First it was Empire Company (IGA, Safeway, Sobeys etc.) then Staples and now Hudson's Bay Rewards.