Back in October we provided you with details about Neo Financial and their rewards credit card offering. At that time they were only a few months past their beta stage and now less than half a year later they changing things up. When Neo first launched they wanted to be a different type of credit card and reward program but the approach they were taking at the time limited their market to select cities namely Calgary, Edmonton and Winnipeg with more cities coming down the line. That's very limiting when you want to grow your company and clientele base, so what does Neo do? They go down the traditional line of offerings that we see from most other card issuers by expanding their credit card portfolio to have cards that have a traditional cash back rewards component. And now that they have that all encompassing cash back reward option they have opened up applications to all Canadians including Quebec.
