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If you are a Starbucks Rewards member they have made
a slight change to their Double Stars Day. Previously members would
earn double stars for simply making purchases on a Double Stars Day
however now they require members to activate the offer beforehand. This
is basically the same process we see with so many loyalty promotions in
that you have to register for them beforehand. Loyalty programs put
these registrations in place as it saves them from awarding extra points
(and thus extra costs) to any members who don't activate or register
don't earn the bonus.