On July 10 the Government of Canada approved the merger of Canada's two major airlines of the north, First Air and Canadian North. The merged airline will be known as Canadian North but with a planned integration timeline of 18-24 months the two airlines will continue to operate separately for the time being.
Here are highlights of what is to come:
- A major priority will be to develop a combined flight schedule that will enable customers of both airlines to book any flight operated by First Air or Canadian North. This schedule will be released later this year, several months before it takes effect. Communities will continue to receive passenger and cargo capacity that fully meets their needs, with competitive passenger and cargo rates.
- Canadian North’s popular Aurora Rewards loyalty program will be expanded to all scheduled flights operated by First Air, so that customers of both airlines have the ability to earn Aurora Rewards points and Aeroplan Miles that can be redeemed for free flights.
- A unified ‘Canadian North’ brand will begin to roll out, featuring the First Air’s distinctive Inukshuk logo and red and white colour palette. This brand will be seen in more and more places as time progresses, including the website, uniforms, counter signage and aircraft livery.
- Dedicated and hard-working First Air and Canadian North team members will be brought together under the unified Canadian North banner. This will be a gradual process that will be completed hand-in-hand with other milestones such as combining flight reservations systems, fare products, operational processes, fleets and facilities.
- The merged airline will strive to lead the aviation industry as a top employer, with continued focus on recruiting Inuit and other Indigenous team members for excellent careers within this sector.
We'll be sure to keep you up to date with the integration process over the next year and a half to two years!
Read more about this announcement here.
Title image courtesy of Canadian North